Web/mobile based price analysis tool that allows a customer to use an online search engine to find and compare products and/or services using selected criteria e.g. price, features, reviews, ratings etc. The platform aggregates listings of products and/or services from different retailers but does not directly sell the products itself. The platform typically does not have the functionality to make in-platform purchases (i.e. there is no payment gateway) but instead links the customer with the third party retailer. Comparison tools for higher risk products e.g. medical products, insurance, car loans, mortgages etc. would generally not be acceptable as providing advice in relation to these products may be regulated (e.g. by Ministry of Health).